Exchanging banners through banner exchange programs is a very good way to get free targeted traffic from related sites. However, there are a few aspects you should take into account before you rush towards the first banner exchange program you find.

When you register to this kind of service, you should consider registering to more similar programs. The first thing to take into consideration is the kind of banner exchange you are joining (most of them are free banner exchange programs). Targeted banner exchange services are better. How often do you think your dating banner will be clicked if it is displayed on sites about cars, hotels, casinos… ? And how many times will people who click on it actually join your site? A converting banner is a banner which is placed on a site pertaining to the same market/industry. People browsing a site related to yours will be more likely to be interested in what you have to offer. However, if you wish to join general banner exchange services anyway, keep in mind that most of them offer the opportunity to choose some specific categories to display your banners. Make sure that you select dating/adult dating so that your banners are only displayed on relevant sites.

Also, you should consider registering to more than one banner exchange service. Why ? That’s obvious actually. When somebody visits your links page, the full page will load. If there’s one banner from this kind of service, you will earn about one impression (depending on the ratio of the program). If you join like ten banner exchange services and paste each code on your links page, basically, it means that each and every time your links page is loaded, you will earn about ten free impressions (one for each program). So the more banner exchange programs you join, the more free impressions you get whenever the banners are loaded.

Finally, before you join a similar program, think about checking the statistics and the ratio. The more traffic the service generates, the quicker your earned credits will be used to display your ad, and the quicker you will get traffic from this site. Concerning the ratio, try to join banner exchange programs which offer at least a 4:3 ratio (3 free impressions earned each time you send 4 impressions). Some sites offer a 2:1 ratio which is a scam, so be careful ! Here is a good dating banner exchange with a 4:5 ratio: http://www.hottyswingers.com/banner_exchange.

These basic tips should help you determine which programs are good, and which ones are not.